Displays

SMS Audio Retail Experience & POS Design

Developed a cohesive suite of retail display assets for SMS Audio, bridging the gap between high-performance audio technology and active lifestyle branding. The project scope included designing countertop units (PDQs), interactive demo stations, and preparing technical print files for manufacturing.

Key Deliverables

1. Countertop PDQ Displays (BioSport & Wired/Wireless Sport)

• Visual Strategy: Designed high-impact “Pretty Darn Quick” (PDQ) trays to showcase the “Sport” product line. Leveraged high-contrast color palettes (neon yellow, blue, and magenta) against dark backgrounds to ensure the product popped on crowded retail shelves.

• Celebrity Endorsement Integration: Seamlessly integrated imagery of brand ambassadors (Carmelo Anthony) to establish immediate consumer trust and highlight the “fitness” use-case.

• Structural Design: Created layouts that maximized header visibility for branding while maintaining a compact footprint for checkout counters.

2. Interactive Retail Kiosk

• Experience Design: Designed the graphics and layout for a wide-format headphone listening station. The design focused on the brand promise: “Style, Strength, and Studio Mastered Sound.”

• Brand Hierarchy: Balanced dual-celebrity endorsement (50 Cent and Carmelo Anthony) with clean product visualization to create a premium, studio-quality aesthetic suitable for big-box electronic retailers.

3. Technical Production & Prepress

• Dieline Creation: Managed the transition from concept to print by creating precise flat layouts and dielines (as shown in the Wireless Sport tray).

• Production Standards: Ensured all artwork was color-corrected and bleed-compliant for offset printing, guaranteeing that the folded final product aligned perfectly with the structural design.